GOOD Worldwide
2011-2013
Role: UI Designer
GOOD began as a monthly magazine in 2006, and was my first out-of-school gig back in 2011. During my apprenticeship program, I worked together with a team of developers to design GOOD’s editorial site for mobile.
I was then brought on as a UI Designer to work alongside the product team on the redesign of GOOD.is. Outside of that, my primary job involved working closely with the creative team to design the online presence for a number of partnership campaigns including IBM, MasterCard, GAP and Purina.
GOOD.is
During my two years at GOOD, the product team ran a number of small projects alongside the editorial site. These sites funded projects that created positive, world impact (GOOD Maker) and tested whether or not the community would be interested in user-submitted content (GOOD Finder). The company began looking to transition from an editorial website to an online community, utilizing the amazing and proactive following that they had success with on these external projects. We had an amazing product team at GOOD, who worked fast and iteratively, and pushed out and tested a variety of projects and redesigns of the site to gauge whether or not this would be successful.
Our team worked together to fully transition the site, and eventually produce “a social network for social good”. This allowed the GOOD community to become curators alongside our editors, and submit user-generated content. I was involved in a number of user research and UX initiatives transitioning the site from editorial to community: we worked together as a design team to hold company-wide brainstorm sessions, run paper prototyping tests, work together with the creative team to do some brand consolidation, and all worked on wireframes to brainstorm ideas for the new GOOD.is.
I worked on a number of small, iterative UI changes, as well as styled and coded our branding guide, redesigned the magazine subscription, and designed the welcome emails for sign up.
GOOD Special Projects Team
We had a small group (a designer, developer and product manager) within the Product Team dedicated to creating campaign sites for a number of GOOD’s partnerships. I worked together with the creative team, who developed assets and artwork for these campaigns, and utilized their branding and artwork to design the online experience and UI for each of these sites. Below are a variety of experiences we designed for Apollo Group (a mini HTML course and online contest for a coding job at GOOD), IBM (Figures of Progress, highlighting technology industry leaders), Purina (a 404 page we used as advertising, to encourage users who stumbled upon it to adopt), and GAP (introducing the P.A.C.E. program, a program focusing on the women who make their clothes.)
