CPO Accelerator
2020
Role: Director of Product Design
CPO Accelerator is a project I worked on during my time at Product Institute: working as a part of a three-pronged solution alongside Produx Labs (consulting) and Product Institute (an online learning to help level up product managers), CPO Accelerator’s role is to help product leaders transition into executive level positions.
The team needed to throw together a quick landing page so we could garner interest and begin taking surveys and applications for a number of scheduled course dates.
Landing Page
Together with our Content Strategist who took helm of all the copy-work, I worked on putting together some simple branding and designed a landing page to promote the program. The team then translated the designs to a Squarespace template so we could get the site online quickly.
Marketing
Alongside the landing page, we also worked together on a series of promotional images and videos that could be used across a number of social media sites, including LinkedIn and Twitter. These utilized quotes and ideas provided by our CPO expert network.
